E3 2012: Microsoft, Sony, EA, and Ubisoft

E3 2012 technically starts today, but much of the biggest news coming out of the event is already out there. Microsoft, Sony, EA, and Ubisoft all held their annual press conferences yesterday, and we are here to recap them all.


The Xbox 360 as a media platform was again pushed hard this year. As expected, there was not a peep regarding a next-gen system, and many of the games on display were not new, but there was still plenty to see.

Microsoft proved rumors true with the announcement of SmartGlass, a technology that expands the console experience onto PCs, tablets, and phones. The technology isn’t as transformative as it seems it could be, and is not on the level of the Wii U’s screen-toting GamePad, but being able to interact with games in different ways, even while playing them on the console, is interesting.

Here’s the list of big trailers from Microsoft’s conference:


For Sony, this year was about tightening the focus on fewer high quality titles. The conference kicked off with a new game from Heavy Rain studio Quantic Dream called Beyond: Two Souls, featuring a performance captured lead in Ellen Page. From there, it was a mix of 1st and 3rd-party titles on display. The show ended on The Last of Us, which again wowed with its beautiful visuals and striking action.

The one big announcement came in the form of Wonderbooks, an augmented reality media-laden book experience featuring an original Harry Potter spell compendium written by J.K. Rowling.

Here’s the list of big trailers from Sony’s conference:


EA played it pretty safe this year with nothing but sequels to established franchises. It did serve as the first time any significant footage of Dead Space 3, Crysis 3 and Simcity has been shown.



Ubisoft’s presentation was not the debacle it has been in years past, and even delivered what is being widely regarded as one the reveals of the show so far in Watch Dogs, which has been speculated as being a next-gen title.


Full conference links:

Another game not to miss is the first look at Star Wars 1313. Although LucasArts won’t specifically say so, it is assumed that it is targeted at next-gen consoles. Check back tomorrow for a recap of Nintendo’s E3 press conference.