$99 Ouya Android console crosses $950k goal in 8 hours, coming March 2013

The Kickstarter momentum continues to accelerate. The latest success story comes from a new Android set-top box called that Ouya that aims to bring Android gaming to the living room.

Ouya (pronounced “OOO-yah”) comes from the minds of a group of industry vetarans with the goal of bringing “free” games to TVs via a $99 Android-powered box. The project went live on Kickstarter early yesterday, and its $950,000 goal was funded within eight hours.

The Ouya team promises that the console will be open source and ultimately “hackable,” and is set to come with a traditional console-style controller.

Here are the boxes currently targeted specs:

  • Tegra3 quad-core processor
  • 1GB RAM
  • 8GB of internal flash storage
  • HDMI connection to the TV, with support for up to 1080p HD
  • WiFi 802.11 b/g/n
  • Bluetooth LE 4.0
  • USB 2.0 (one)
  • Wireless controller with standard controls (two analog sticks, d-pad, eight action buttons, a system button), a touchpad
  • Android 4.0

“Free” is being used loosely here with the creators saying they believe in the free-to-play model, but premium games will also be available as long as they have a free demo available. No games are confirmed at this point, but the Kickstarter page does feature manor favorable quotes from noted developers. Minecraft is the the closest title to be promised with the Kickstarter FAQ saying it is on the way “if we prove that we can make a great product (that’s our job) AND enough people want their games (that’s your job).”

The public reception to Ouya’s successful Kickstarter has been mixed with some speculating that it could disrupt an entrenched market of competitors, serve a casual gaming market, be a great set-top box alternative, and other sorts of potential success stories. Not everyone is as bullish on the potential outcome of this box though. Speculation that the level of success seen by the Kickstarter is primarily due to people’s anxiousness for a new round of consoles has come up too, and that sounds pretty likely. Then again, comparisons to the Phantom have also been heard.

The Ouya is slated to hit shelves in March 2013, with backers beyond $100 getting it a few months earlier.

Source: Kickstarter